For Hefty's 2022 holiday campaign in Times Square, we decided to take a different approach to the creative from other billboards in the past, and incorporate some of the physical features of the NASDAQ billboard. 


Directed by Toast
Creative Direction: Chris Guyot
Design: Travis Ragsdale, Emanuele Marani, Alejandro Pérez, Chris Guyot
Animation: Travis Ragsdale
Executive Producer: Tyler Guyot

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