Partnering with our friends at American Express Business, we sought to encapsulate the challenges and triumphs of what it feels like to own a small business. These motifs are captured through an abstract, simple shape language. Each animation is representative of a different analogy to what it feels like for business owners who partner with American Express. 

Directed by Toast
Creative Direction: Chris Guyot
Design + Animation: Chris Guyot, Paul McMahon
Sound Design: John Poon
Executive Producer: Tyler Guyot

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